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It is stated that the sanctions imposed due to the Russia-Ukraine war have changed the holiday habits of Russians in the last 3 years. It is noted that Russian tourists are tired of holidaying in the country and reservations have decreased significantly.
It is said that Russians, who have had difficulty accessing the country due to sanctions and inflation in the last 3 years, are tired of vacationing in the country. According to Intourist data, tour reservations in Russia for this summer have decreased by 56 percent compared to last year. In contrast, the company's total sales increased by 6 percent. The reason for this is the demand for tours abroad.
According to the news in TürkRus, Travelata.ru also announced a similar trend. The number of tours sold for the summer increased by 26 percent compared to last year, and more than 90 percent of them were for holidays abroad. Ostrovok announced that hotel and accommodation reservations abroad for this summer increased by 25 percent.
Intourist representative Darya Domostrova explained the increasing interest abroad as the strengthening of the ruble, the increase in flights and the relaxation of visa rules. While visas for Oman, Jordan and Sri Lanka were lifted in the last year, visas for Saudi Arabia also became cheaper. Following these developments, Türkiye's share in total summer holiday sales fell from 59 to 55 percent.
According to Yandex Travel data, this summer, tickets to Southern Cyprus are 36 percent cheaper than last year, to Spain 22 percent cheaper and to Thailand 19 percent cheaper. Aviasales reported that summer flight reservations to Japan, China, Montenegro, Spain and France increased by 22 to 57 percent.
However, according to Anex’s calculations, the average booking amount for holiday tours abroad has increased by 7.8 percent over the past year, while tours within Russia have become 15.2 percent more expensive. Inturist cited the fact that the coastline in Anapa has lost a significant number of guests due to fuel pollution as one of the reasons for Russian holidaymakers’ lack of interest in domestic tourism. The Alean company noted that demand for Anapa has fallen by 65–70 percent this summer, while interest in Sochi and Gelendzhik has fallen by 20 percent. The Krasnodar region accounts for 44 percent of domestic holiday bookings.
Despite this, Alean representatives noted that some tourists turned to Crimea and demand for the region increased by 40 percent in a year.
