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\u0130stanbul Turizm Fuar\u0131, T\u00fcrkiye’den ve d\u00fcnyadan turizm profesyonellerini bir araya getirdi. Fuara kat\u0131lan H\u0130B, a\u00e7t\u0131\u011f\u0131 stantta T\u00fcrkiye’deki hizmetlerini tan\u0131tt\u0131. Hizmet \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (H\u0130B) \u00a0Genel Sekreteri Fatih \u00d6zer, sa\u011fl\u0131k turizminin katma de\u011feri y\u00fcksek seyahat t\u00fcrlerinden biri oldu\u011funu belirterek, “Bu manada bakt\u0131\u011f\u0131m\u0131z zaman\u00a0sa\u011fl\u0131k turizmi\u00a0ve spor turizmi i\u00e7in T\u00fcrkiye’yi ziyaret edenler, y\u00fcksek oranlarda d\u00f6viz b\u0131rakarak \u00fclkemiz cari a\u00e7\u0131\u011f\u0131na ciddi katk\u0131 sa\u011fl\u0131yorlar.” ifadesini kulland\u0131. \u00d6zer, sa\u011fl\u0131k turizminde T\u00fcrkiye’nin \u00f6zellikle kanser vakalar\u0131nda ve di\u011fer ciddi tedavilerde hem b\u00f6lgenin hem de d\u00fcnyan\u0131n \u00f6nemli tedavi merkezlerinden birisi oldu\u011funu s\u00f6yledi. Sa\u011fl\u0131k i\u00e7in T\u00fcrkiye’ye gelen turistlerin tercihlerine de\u011finen \u00d6zer, “Sa\u011fl\u0131k turisti \u00f6ncelikle iyi tedavi olabilece\u011fi yeri tercih eder. \u0130yi tedavi olabilece\u011fi yeri belirledikten sonra hekim kalitesi ve tedavi olaca\u011f\u0131 hastanenin imkanlar\u0131na bakar. Daha sonra tedavi sonras\u0131 bekleme d\u00f6neminde oran\u0131n k\u00fclt\u00fcrel \u00f6zellikleri, do\u011fal g\u00fczellikleri, gastronomisi gibi etkenleri inceler. Buna ek olarak fiyat da \u00f6ne \u00e7\u0131kar. Bu tercih edilebilirlik kriterleri a\u00e7\u0131s\u0131ndan\u00a0T\u00fcrkiye\u00a0\u00e7ok \u00f6nemli bir destinasyon” \u015feklinde konu\u015ftu. “Hem yeti\u015ftirdi\u011fimiz hekim kalitemiz d\u00fcnya standartlar\u0131n\u0131n \u00fcst\u00fcnde, hem de sa\u011fl\u0131k altyap\u0131s\u0131ndan teknolojik donan\u0131ma, hastanelerimiz d\u00fcnya standartlar\u0131nda.” diyen \u00d6zer, \u0130ngiltere, Almanya gibi geli\u015fmi\u015f Avrupa \u00fclkelerinde hastal\u0131k te\u015fhisinin uzun s\u00fcrd\u00fc\u011f\u00fcn\u00fc ancak T\u00fcrkiye’de hastan\u0131n beklemeden hastal\u0131\u011f\u0131n te\u015fhis edilerek tedaviye ba\u015flamas\u0131n\u0131n T\u00fcrkiye’nin tercih edilmesinde en b\u00fcy\u00fck avantajlardan biri oldu\u011funu aktard\u0131. \u00d6zer, net rakamlara bak\u0131ld\u0131\u011f\u0131nda 2023’te yakla\u015f\u0131k 1,4 milyon sa\u011fl\u0131k turistinin \u00fclkeyi ziyaret etti\u011fini ifade ederek, 2024’te ise sadece ilk \u00fc\u00e7 ayda 800 binin \u00fczerinde sa\u011fl\u0131k turistinin T\u00fcrkiye’ye geldi\u011fini vurgulad\u0131. 2023’te T\u00fcrkiye’yi ziyaret eden sa\u011fl\u0131k turistlerinin 2,3 milyar dolar getirdi\u011fini belirten \u00d6zer, “T\u00fcrkiye’nin 2028’deki\u00a0hizmet ihracat\u0131\u00a0hedefi 200 milyar dolar ve bu 200 milyar dolar\u0131n yine yakla\u015f\u0131k 100 milyar dolar\u0131 turizmle gelecek. Bunun da yakla\u015f\u0131k 7 milyar dolar\u0131 sa\u011fl\u0131k turizminden gelece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.” diye konu\u015ftu. “T\u00dcRK\u0130YE’N\u0130N SA\u011eLIK TUR\u0130ZM\u0130 ALANINDA MARKALA\u015eMAYA \u0130HT\u0130YACI VAR” H\u0130B olarak 2018’de hizmet sekt\u00f6rlerinin ne yapmas\u0131 gerekti\u011fine dair bir strateji raporu olu\u015fturduklar\u0131na dikkati \u00e7eken \u00d6zer, strateji raporu olu\u015ftururken t\u00fcm alt sekt\u00f6rlerle \u00e7al\u0131\u015ftaylar d\u00fczenlediklerini dile getirdi. \u00d6zer, \u015fu a\u00e7\u0131klamalarda bulundu: “Sa\u011fl\u0131k sekt\u00f6r\u00fc olarak yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015ftaylarda da ortaya \u00e7\u0131kan sonu\u00e7lardan bir tanesi de T\u00fcrkiye’nin bir\u00e7ok hasta taraf\u0131ndan tercih ediliyor olmas\u0131yd\u0131. Ama T\u00fcrkiye’nin sa\u011fl\u0131k turizmi alan\u0131nda markala\u015fmaya ihtiyac\u0131 var. Markala\u015fmaya y\u00f6nelik ihtiya\u00e7la ilgili olarak da Ticaret Bakanl\u0131\u011f\u0131m\u0131z\u0131n \u00f6nderli\u011finde, H\u0130B taraf\u0131ndan 2023’te faaliyete ge\u00e7en ‘Heal in T\u00fcrkiye’ portal\u0131 olu\u015fturuldu. Bu portalla ilgili g\u00fcncelleme \u00e7al\u0131\u015fmalar\u0131m\u0131z da devam ediyor. G\u00fcncellenen portalla birlikte T\u00fcrkiye’nin sa\u011fl\u0131k turizminde markala\u015fmas\u0131na da bir katk\u0131 sa\u011flayaca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.” Sa\u011fl\u0131k turizminde tam koruma sa\u011flamak i\u00e7in Ticaret Bakanl\u0131\u011f\u0131’n\u0131n Komplikasyon ve Seyahat Sa\u011fl\u0131k Sigortas\u0131 Deste\u011fi \u00e7al\u0131\u015fmas\u0131na de\u011finen \u00d6zer, “Sa\u011fl\u0131k turisti T\u00fcrkiye’ye geldi\u011fi zaman, sa\u011fl\u0131kla ilgili olu\u015fabilecek bir komplikasyona kar\u015f\u0131 da komplikasyon sigortas\u0131 \u00fcr\u00fcn\u00fcn\u00fcn \u00e7\u0131kart\u0131lmas\u0131na da \u00f6nc\u00fcl\u00fck etti. Komplikasyon sigortas\u0131 yapt\u0131ran sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n da masraflar\u0131n\u0131n y\u00fczde 70’ini de devlet deste\u011fi olarak geri veriyor. Bu da bizim gene sa\u011fl\u0131kla ilgili yapt\u0131\u011f\u0131m\u0131z tedavilerde markala\u015fmaya y\u00f6nelik \u00f6nemli ad\u0131mlardan bir tanesidir.” de\u011ferlendirmesinde bulundu. “\u00d6N\u00dcM\u00dcZDEK\u0130 D\u00d6NEMDE DE Y\u00dcZDE 11’L\u0130K B\u00dcY\u00dcME ORANINI YAKALAYACA\u011eIMIZI D\u00dc\u015e\u00dcN\u00dcYORUZ” H\u0130B Y\u00f6netim Kurulu \u00dcyesi Hediye G\u00fcral G\u00fcr de birli\u011fe ba\u011fl\u0131 10 alt sekt\u00f6r oldu\u011funu ve bunlardan bir tanesinin de “Turizm ve seyahatle ilgili hizmetler” oldu\u011funu belirterek, “Birli\u011fimizin belki de en \u00f6nemli yap\u0131 ta\u015flar\u0131ndan bir tanesi turizm sekt\u00f6r\u00fc.” dedi. G\u00fcr, 2023’te hizmet ihracat\u0131 i\u00e7in hedef olarak 110 milyar dolar belirlendi\u011fini hat\u0131rlatarak, bu rakam\u0131n yakla\u015f\u0131k 49,5 milyar dolar\u0131n\u0131 turizm sekt\u00f6r\u00fcn\u00fcn olu\u015fturdu\u011funu kaydetti. Sekt\u00f6re destek ama\u00e7l\u0131 “Turquality” adl\u0131 program oldu\u011fundan s\u00f6z eden G\u00fcr, bunun d\u0131\u015f\u0131nda di\u011fer desteklerden de faydalanmak \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fcklerini dile getirdi. Ticaret Bakan\u0131 \u00d6mer Bolat’\u0131n hizmet ihracat\u0131n\u0131n \u00f6nemini daha \u00e7ok vurgulan\u0131r hale getirdi\u011fini aktaran G\u00fcr, “Ticaret Bakanl\u0131\u011f\u0131’n\u0131n yapt\u0131\u011f\u0131, \u00f6zellikle ihracat rakamlar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 sunumlar\u0131nda mal ihracat\u0131n\u0131n yan\u0131 s\u0131ra hizmet ihracat\u0131 da d\u00fczenli olarak yay\u0131nlan\u0131yor. Say\u0131n Bakan\u0131m\u0131z hizmet ihracat\u0131na olduk\u00e7a \u00f6nem veriyor.” a\u00e7\u0131klamalar\u0131nda bulundu. Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan’\u0131n da konu\u015fmalar\u0131nda art\u0131k hizmet ihracat\u0131na vurgu yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen G\u00fcr, “Bu anlamda bizim \u00f6nemimiz gittik\u00e7e art\u0131yor ve buna ba\u011fl\u0131 olarak da fark\u0131ndal\u0131\u011f\u0131m\u0131z artmaya ba\u015flad\u0131 diyebilirim.” \u015feklinde konu\u015ftu. T\u00fcrkiye Cumhuriyet\u00a0merkez bankas\u0131\u00a0(TCMB) verilerine at\u0131fta bulunarak, 2023 i\u00e7inde hizmet ihracat\u0131 turizm rakamlar\u0131 2023 Ocak-Temmuz aras\u0131nda 25,4 milyarken 2024’\u00fcn ayn\u0131 d\u00f6neminde 28,3 milyara geldi\u011fine i\u015faret eden G\u00fcr, “\u00d6n\u00fcm\u00fczdeki d\u00f6nemde de ge\u00e7ti\u011fimiz seneki y\u00fczde 11’lik b\u00fcy\u00fcme oran\u0131n\u0131 yakalayaca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Ayr\u0131ca ka\u00e7 senedir s\u0131k\u0131nt\u0131l\u0131 zamanlardan ge\u00e7iyoruz ama buna ra\u011fmen sekt\u00f6r\u00fcm\u00fcz \u00e7ok \u00e7abuk toparlan\u0131yor ve olumsuz havay\u0131 olumluya \u00e7evirir bir tablo olu\u015fuyor.” \u015feklinde g\u00f6r\u00fc\u015f belirtti. G\u00fcr, uzak destinasyonlar i\u00e7in haz\u0131rlanan bir paket hakk\u0131nda bilgiler vererek, s\u00f6zlerini \u015fu \u015fekilde tamamlad\u0131: “Turizm komitesi, sa\u011fl\u0131k komitesi ve yolcu ta\u015f\u0131ma komitesi ortak \u00e7al\u0131\u015f\u0131yor. T\u00fcrk Hava Yollar\u0131 ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131 yaparken, birlik \u00fcyesi oteller konaklamay\u0131 sa\u011fl\u0131yor ve birlik \u00fcyesi hastanelerde bir check\u2010up program\u0131 haz\u0131rlan\u0131yor. 2023’te \u00f6zellikle Amerika’da bu program\u0131n tan\u0131t\u0131m\u0131 yap\u0131ld\u0131 ve program asl\u0131nda \u00fclkemizi tan\u0131y\u0131n program\u0131. H\u0130B olarak yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar asl\u0131nda bir bak\u0131ma tohum atmak. Ondan sonra da mahsul\u00fcn b\u00fcy\u00fcmesini bekliyoruz. Bu yap\u0131lan \u00e7al\u0131\u015fmalarda her biri ileride in\u015fallah sonu\u00e7lar\u0131n\u0131 getirecektir.<\/p>","protected":false},"author":3,"featured_media":38429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3555,3206],"tags":[3588,3589,3376,3377,3590,3259,3591,3592,3593,3379,3594,3595],"class_list":["post-38428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-turizm-gundem","category-gundem","tag-estetik","tag-ozel-saglik-hizmetleri","tag-sac-ekimi","tag-saglik-seyahati","tag-saglik-tatili","tag-saglik-turizmi","tag-saglik-turu","tag-saglik-ulkesi","tag-tedavi-hizmetleri","tag-tup-bebek-tedavileri","tag-turkiye-saglik-turizmi","tag-vzn-grup-saglik"],"yoast_head":"\n
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