{"id":38440,"date":"2024-11-02T10:48:45","date_gmt":"2024-11-02T07:48:45","guid":{"rendered":"https:\/\/vzngrup.com.tr\/?p=38440"},"modified":"2024-11-02T10:48:45","modified_gmt":"2024-11-02T07:48:45","slug":"2040a-gelindiginde-turizmde-neler-olacak","status":"publish","type":"post","link":"https:\/\/www.vzngrup.com.tr\/en\/2040a-gelindiginde-turizmde-neler-olacak\/","title":{"rendered":"What will happen to tourism in 2040?"},"content":{"rendered":"
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Google ve Deloitte taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, 2040 y\u0131l\u0131na gelindi\u011finde uluslararas\u0131 seyahat say\u0131s\u0131 2,4 milyara ula\u015facak, seyahat\u00e7ilerin al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fecek, yeni destinasyonlar ortaya \u00e7\u0131kacak.<\/p>\n<\/div>\n

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Turizm G\u00fcncel – D\u0131\u015f Haberler<\/strong><\/p>\n

Google<\/strong>\u00a0ile\u00a0Deloitte<\/strong>\u00a0taraf\u0131ndan yap\u0131lan ortakla\u015fa yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re 2040 y\u0131l\u0131na kadar k\u00fcresel\u00a0seyahat<\/strong>\u00e7ilerin say\u0131s\u0131nda y\u00fczde 60 oran\u0131nda art\u0131\u015f meydana gelecek.<\/p>\n

Seyahat end\u00fcstrisini \u015fekillendirecek uzun vadeli geli\u015fmeler<\/h3>\n

Google Seyahat<\/strong>\u00a0Departman\u0131<\/strong>\u00a0Ba\u015fkan\u0131\u00a0Hany Abdelkawi<\/strong>, “Bu ara\u015ft\u0131rma i\u00e7in milyarlarca Google arama sorgusunu ve geride kalan 50 y\u0131la ait 90 binden fazla harici veri noktas\u0131n\u0131 inceledik. Buna g\u00f6re, seyahat e\u011filimlerini \u015fekillendirecek olan \u015feyler g\u00fc\u00e7l\u00fc\u00a0ekonomik<\/strong>\u00a0geli\u015fmeler ve uzun vadeli e\u011filimler. Bu \u00e7al\u0131\u015fmada uluslararas\u0131 seyahat say\u0131s\u0131n\u0131n h\u0131zla artarak 2040 y\u0131l\u0131nda 2,4 milyara ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Ancak ara\u015ft\u0131rma sadece seyahat say\u0131lar\u0131yla de\u011fil, ayn\u0131 zamanda seyahat end\u00fcstrisini \u015fekillendirecek olan i\u00e7 g\u00f6r\u00fclerle de ilgili. Bu i\u00e7 g\u00f6r\u00fcler, gelecekteki pop\u00fcler destinasyonlardan misafirlerin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 anlamaya kadar pek \u00e7ok unsurdan olu\u015fuyor.” dedi.<\/p>\n

Hint gezgin say\u0131s\u0131 artacak, ABD’nin etkisi b\u00fcy\u00fcyecek<\/h3>\n

Gelecekte seyahat sekt\u00f6r\u00fc, yeni kaynak pazarlar\u0131n ortaya \u00e7\u0131kmas\u0131na tan\u0131kl\u0131k edecek. Bunlar\u0131n i\u00e7inde ilk 5’te\u00a0Hindistan, \u00c7in<\/strong>\u00a0And\u00a0ABD<\/strong>\u00a0bulunacak. 2040 y\u0131l\u0131na kadar Hint seyahat\u00e7i say\u0131s\u0131n\u0131n 5 kat artmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bunda, Hindistan’daki\u00a0pasaport<\/strong>\u00a0sahipli\u011fi oran\u0131n\u0131n artmas\u0131 ve kolayla\u015ft\u0131r\u0131lan vize politikalar\u0131 temel rol oynayacak. Dijitalle\u015fme konusunda bilgili ve haz\u0131rl\u0131kl\u0131 olan Hint seyahat\u00e7iler, ayn\u0131 zamanda seyahat konusunda h\u0131zl\u0131 karar almalar\u0131 ile tan\u0131n\u0131yor. U\u00e7ak biletlerini ortalama u\u00e7u\u015ftan 50 g\u00fcn \u00f6nce al\u0131yorlar. \u00d6rne\u011fin uluslararas\u0131 \u00f6l\u00e7ekte bu s\u00fcre ortalama 70 g\u00fcn.<\/p>\n

Avrupa’ya seyahatlerin y\u00fczde 10’unu ABD’liler domine edecek<\/h3>\n

\u00d6te taraftan, 2040’ta ABD hala g\u00fc\u00e7l\u00fc bir kaynak olmaya devam edecek. Avrupa seyahat pazar\u0131n\u0131n y\u00fczde 10’unu domine eden ABD’li gezginler,\u00a0Avrupa<\/strong>‘daki\u00a0AB<\/strong>\u00a0d\u0131\u015f\u0131 gezginlerin ise y\u00fczde 40’\u0131n\u0131 olu\u015fturuyor. Yani Avrupa Birli\u011fi d\u0131\u015f\u0131ndan Avrupa gelen her 100 ki\u015fiden 40’\u0131 ABD vatanda\u015f\u0131. AB \u00fclkelerine seyahat eden ABD vatanda\u015flar\u0131n\u0131n y\u00fczde 78’i, marka bilincine sahip ve markal\u0131 \u00fcr\u00fcne daha fazla \u00f6deme yapmaya haz\u0131r ki\u015filerden olu\u015fuyor.<\/p>\n

Seyahat \u015firketlerine markala\u015fama ve bilinirliklerini art\u0131rma tavsiyesi<\/h3>\n

Bu nedenle seyahat \u015firketlerinin bu b\u00fcy\u00fcyen pazarlarda markala\u015fmaya veya marka bilinirli\u011fini art\u0131rmas\u0131 gerekti\u011fi belirtilen raporda “2040 y\u0131l\u0131na gelindi\u011finde, insanlar\u0131n sizi yeni yeni ke\u015ffetmesi de\u011fil, sizinle ikinci seyahatini planl\u0131yor olmas\u0131 gerekir.” denildi.<\/p>\n

Destinasyon \u00e7e\u015fitlili\u011fi ve yeni turistik noktalar…<\/h3>\n

2024 y\u0131l\u0131na gelindi\u011finde seyahat sekt\u00f6r\u00fc sadece seyahat\u00e7ilerin nereden geldi\u011fine g\u00f6re de\u011fil, ayn\u0131 zamanda onlar\u0131n nereye gitti\u011fine g\u00f6re de \u015fekillenecek. \u00d6rne\u011fin 2040 y\u0131l\u0131na gelindi\u011finde\u00a0\u0130spanya’n\u0131n<\/strong>\u00a0Fransa<\/strong>‘y\u0131 sollayarak d\u00fcnyan\u0131n en \u00e7ok ziyaret\u00e7i alan \u00fclkesi olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Yar\u0131\u015fa sonradan dahil olan\u00a0Meksika<\/strong>‘n\u0131n da ilk 5’e girece\u011fi tahmin ediliyor. Bunun yan\u0131nda, turizm alt yap\u0131lar\u0131na b\u00fcy\u00fck yat\u0131r\u0131mlar yapan\u00a0Suudi Arabistan<\/strong>\u00a0And\u00a0Birle\u015fik<\/strong>\u00a0Arap<\/strong>\u00a0Emirlikleri<\/strong>‘nin de ziyaret\u00e7i ak\u0131n\u0131na u\u011framas\u0131 bekleniyor.<\/p>\n

\u0130nsanlar art\u0131k sadece otel de\u011fil ayn\u0131 zamanda deneyim istiyor<\/h3>\n

Barcel\u00f3<\/strong>\u00a0Hotel<\/strong>\u00a0Group<\/strong>\u00a0Ortado\u011fu ve Kuzey Afrika CEO’su\u00a0Ra\u00fal Gonz\u00e1lez<\/strong>\u00a0“B\u00fcy\u00fcyen\u00a0destinasyon<\/strong>lardaki markalar\u0131n farkl\u0131 gezginlere uyum sa\u011flamas\u0131 gerekir. \u0130nsanlar 30 sene otel rezervasyonu yaparken sadece bir yatak isterlerdi. Ancak \u015fimdi ki\u015fiselle\u015ftirilmi\u015f bir otel ve destinasyon deneyimi istiyorlar. \u0130\u015fte bu nedenle bizim otel tedarik\u00e7ilerimizin y\u00fczde 92’si lokal ve sanal oda deneyimi gibi teknolojiler konusunda \u00f6n s\u0131ralarday\u0131z. Yeni m\u00fc\u015fterilerinizi anlamak i\u00e7in datalar\u0131n\u0131z\u0131 analiz etmeniz \u00f6nemli. Biz \u015fu anda kendi\u00a0CRM<\/strong>\u00a0sistemimizi olu\u015fturuyoruz ve bu sayede gelecekte daha ki\u015fiselle\u015ftirilmi\u015f konaklama deneyimleri sunabilece\u011fiz.<\/p>\n

Seyahat\u00e7iler iki ana kategoriye ayr\u0131lacak<\/h3>\n

Yeni kaynak pazarlar\u0131n ortaya \u00e7\u0131kmas\u0131yla beraber gelece\u011fin seyahat\u00e7ilerini iki ana kategoriye ay\u0131rabilece\u011fiz; Olgun ve geli\u015fmekte olan… \u0130lgin\u00e7 bir \u015fekilde, geli\u015fmekte olan seyahat\u00e7iler daha \u00e7ok olgun destinasyonlara y\u00f6nelirken, olgun seyahat\u00e7iler daha \u00e7ok geli\u015fmekte olan veya al\u0131\u015f\u0131lmad\u0131k yerlere y\u00f6neliyor.<\/p>\n

\u0130lk \u00f6nce \u00e7evre \u00fclkeler faydalanacak<\/h3>\n

Deloitte’un strateji dan\u0131\u015fmanl\u0131\u011f\u0131 uygulamas\u0131\u00a0Monitor<\/strong>\u00a0Deloitte<\/strong>‘nin k\u0131demli y\u00f6neticisi Patricia Ruiz Ramo “Hindistanl\u0131lar gibi yeni ortaya \u00e7\u0131kan gezginler ba\u015flang\u0131\u00e7ta hem yerle\u015fik seyahat destinasyonlar\u0131na hem de evlerine yak\u0131n yerlere odaklanacak. Bu nedenle, geli\u015fmekte olan gezginlerin etkisini ilk \u00f6nce \u00e7evre \u00fclkeler g\u00f6recek. Avrupa’dakiler gibi daha uzak yerler, bu gezginlerin harcama g\u00fcc\u00fc artt\u0131k\u00e7a etkilerini de fark edecekler.” diyor.<\/p>\n

Bilin\u00e7li ve ara\u015ft\u0131rmac\u0131 bir seyahat\u00e7i kitlesi<\/h3>\n

Ara\u015ft\u0131rma ayn\u0131 zamanda her iki seyahat\u00e7i tipinin de son derece bilin\u00e7li ve seyahat \u00f6ncesi derinlemesine ara\u015ft\u0131rma yapan bireylerden olu\u015faca\u011f\u0131na dikkat \u00e7ekiyor; “Sadece\u00a0rezervasyon<\/strong>\u00a0yapm\u0131yorlar; kararlar\u0131nda g\u00fcven ve g\u00fcvence\u00a0ar\u0131yorlar.”<\/p>","protected":false},"excerpt":{"rendered":"

Google ve Deloitte taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, 2040 y\u0131l\u0131na gelindi\u011finde uluslararas\u0131 seyahat say\u0131s\u0131 2,4 milyara ula\u015facak, seyahat\u00e7ilerin al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fecek, yeni destinasyonlar ortaya \u00e7\u0131kacak. Turizm G\u00fcncel – D\u0131\u015f Haberler Google\u00a0ile\u00a0Deloitte\u00a0taraf\u0131ndan yap\u0131lan ortakla\u015fa yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re 2040 y\u0131l\u0131na kadar k\u00fcresel\u00a0seyahat\u00e7ilerin say\u0131s\u0131nda y\u00fczde 60 oran\u0131nda art\u0131\u015f meydana gelecek. Seyahat end\u00fcstrisini \u015fekillendirecek uzun vadeli geli\u015fmeler Google Seyahat\u00a0Departman\u0131\u00a0Ba\u015fkan\u0131\u00a0Hany Abdelkawi, “Bu ara\u015ft\u0131rma i\u00e7in milyarlarca Google arama sorgusunu ve geride kalan 50 y\u0131la ait 90 binden fazla harici veri noktas\u0131n\u0131 inceledik. Buna g\u00f6re, seyahat e\u011filimlerini \u015fekillendirecek olan \u015feyler g\u00fc\u00e7l\u00fc\u00a0ekonomik\u00a0geli\u015fmeler ve uzun vadeli e\u011filimler. Bu \u00e7al\u0131\u015fmada uluslararas\u0131 seyahat say\u0131s\u0131n\u0131n h\u0131zla artarak 2040 y\u0131l\u0131nda 2,4 milyara ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Ancak ara\u015ft\u0131rma sadece seyahat say\u0131lar\u0131yla de\u011fil, ayn\u0131 zamanda seyahat end\u00fcstrisini \u015fekillendirecek olan i\u00e7 g\u00f6r\u00fclerle de ilgili. Bu i\u00e7 g\u00f6r\u00fcler, gelecekteki pop\u00fcler destinasyonlardan misafirlerin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 anlamaya kadar pek \u00e7ok unsurdan olu\u015fuyor.” dedi. Hint gezgin say\u0131s\u0131 artacak, ABD’nin etkisi b\u00fcy\u00fcyecek Gelecekte seyahat sekt\u00f6r\u00fc, yeni kaynak pazarlar\u0131n ortaya \u00e7\u0131kmas\u0131na tan\u0131kl\u0131k edecek. Bunlar\u0131n i\u00e7inde ilk 5’te\u00a0Hindistan, \u00c7in\u00a0ve\u00a0ABD\u00a0bulunacak. 2040 y\u0131l\u0131na kadar Hint seyahat\u00e7i say\u0131s\u0131n\u0131n 5 kat artmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bunda, Hindistan’daki\u00a0pasaport\u00a0sahipli\u011fi oran\u0131n\u0131n artmas\u0131 ve kolayla\u015ft\u0131r\u0131lan vize politikalar\u0131 temel rol oynayacak. Dijitalle\u015fme konusunda bilgili ve haz\u0131rl\u0131kl\u0131 olan Hint seyahat\u00e7iler, ayn\u0131 zamanda seyahat konusunda h\u0131zl\u0131 karar almalar\u0131 ile tan\u0131n\u0131yor. U\u00e7ak biletlerini ortalama u\u00e7u\u015ftan 50 g\u00fcn \u00f6nce al\u0131yorlar. \u00d6rne\u011fin uluslararas\u0131 \u00f6l\u00e7ekte bu s\u00fcre ortalama 70 g\u00fcn. Avrupa’ya seyahatlerin y\u00fczde 10’unu ABD’liler domine edecek \u00d6te taraftan, 2040’ta ABD hala g\u00fc\u00e7l\u00fc bir kaynak olmaya devam edecek. Avrupa seyahat pazar\u0131n\u0131n y\u00fczde 10’unu domine eden ABD’li gezginler,\u00a0Avrupa‘daki\u00a0AB\u00a0d\u0131\u015f\u0131 gezginlerin ise y\u00fczde 40’\u0131n\u0131 olu\u015fturuyor. Yani Avrupa Birli\u011fi d\u0131\u015f\u0131ndan Avrupa gelen her 100 ki\u015fiden 40’\u0131 ABD vatanda\u015f\u0131. AB \u00fclkelerine seyahat eden ABD vatanda\u015flar\u0131n\u0131n y\u00fczde 78’i, marka bilincine sahip ve markal\u0131 \u00fcr\u00fcne daha fazla \u00f6deme yapmaya haz\u0131r ki\u015filerden olu\u015fuyor. Seyahat \u015firketlerine markala\u015fama ve bilinirliklerini art\u0131rma tavsiyesi Bu nedenle seyahat \u015firketlerinin bu b\u00fcy\u00fcyen pazarlarda markala\u015fmaya veya marka bilinirli\u011fini art\u0131rmas\u0131 gerekti\u011fi belirtilen raporda “2040 y\u0131l\u0131na gelindi\u011finde, insanlar\u0131n sizi yeni yeni ke\u015ffetmesi de\u011fil, sizinle ikinci seyahatini planl\u0131yor olmas\u0131 gerekir.” denildi. Destinasyon \u00e7e\u015fitlili\u011fi ve yeni turistik noktalar… 2024 y\u0131l\u0131na gelindi\u011finde seyahat sekt\u00f6r\u00fc sadece seyahat\u00e7ilerin nereden geldi\u011fine g\u00f6re de\u011fil, ayn\u0131 zamanda onlar\u0131n nereye gitti\u011fine g\u00f6re de \u015fekillenecek. \u00d6rne\u011fin 2040 y\u0131l\u0131na gelindi\u011finde\u00a0\u0130spanya’n\u0131n\u00a0Fransa‘y\u0131 sollayarak d\u00fcnyan\u0131n en \u00e7ok ziyaret\u00e7i alan \u00fclkesi olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Yar\u0131\u015fa sonradan dahil olan\u00a0Meksika‘n\u0131n da ilk 5’e girece\u011fi tahmin ediliyor. Bunun yan\u0131nda, turizm alt yap\u0131lar\u0131na b\u00fcy\u00fck yat\u0131r\u0131mlar yapan\u00a0Suudi Arabistan\u00a0ve\u00a0Birle\u015fik\u00a0Arap\u00a0Emirlikleri‘nin de ziyaret\u00e7i ak\u0131n\u0131na u\u011framas\u0131 bekleniyor. \u0130nsanlar art\u0131k sadece otel de\u011fil ayn\u0131 zamanda deneyim istiyor Barcel\u00f3\u00a0Hotel\u00a0Group\u00a0Ortado\u011fu ve Kuzey Afrika CEO’su\u00a0Ra\u00fal Gonz\u00e1lez\u00a0“B\u00fcy\u00fcyen\u00a0destinasyonlardaki markalar\u0131n farkl\u0131 gezginlere uyum sa\u011flamas\u0131 gerekir. \u0130nsanlar 30 sene otel rezervasyonu yaparken sadece bir yatak isterlerdi. Ancak \u015fimdi ki\u015fiselle\u015ftirilmi\u015f bir otel ve destinasyon deneyimi istiyorlar. \u0130\u015fte bu nedenle bizim otel tedarik\u00e7ilerimizin y\u00fczde 92’si lokal ve sanal oda deneyimi gibi teknolojiler konusunda \u00f6n s\u0131ralarday\u0131z. Yeni m\u00fc\u015fterilerinizi anlamak i\u00e7in datalar\u0131n\u0131z\u0131 analiz etmeniz \u00f6nemli. Biz \u015fu anda kendi\u00a0CRM\u00a0sistemimizi olu\u015fturuyoruz ve bu sayede gelecekte daha ki\u015fiselle\u015ftirilmi\u015f konaklama deneyimleri sunabilece\u011fiz. Seyahat\u00e7iler iki ana kategoriye ayr\u0131lacak Yeni kaynak pazarlar\u0131n ortaya \u00e7\u0131kmas\u0131yla beraber gelece\u011fin seyahat\u00e7ilerini iki ana kategoriye ay\u0131rabilece\u011fiz; Olgun ve geli\u015fmekte olan… \u0130lgin\u00e7 bir \u015fekilde, geli\u015fmekte olan seyahat\u00e7iler daha \u00e7ok olgun destinasyonlara y\u00f6nelirken, olgun seyahat\u00e7iler daha \u00e7ok geli\u015fmekte olan veya al\u0131\u015f\u0131lmad\u0131k yerlere y\u00f6neliyor. \u0130lk \u00f6nce \u00e7evre \u00fclkeler faydalanacak Deloitte’un strateji dan\u0131\u015fmanl\u0131\u011f\u0131 uygulamas\u0131\u00a0Monitor\u00a0Deloitte‘nin k\u0131demli y\u00f6neticisi Patricia Ruiz Ramo “Hindistanl\u0131lar gibi yeni ortaya \u00e7\u0131kan gezginler ba\u015flang\u0131\u00e7ta hem yerle\u015fik seyahat destinasyonlar\u0131na hem de evlerine yak\u0131n yerlere odaklanacak. Bu nedenle, geli\u015fmekte olan gezginlerin etkisini ilk \u00f6nce \u00e7evre \u00fclkeler g\u00f6recek. Avrupa’dakiler gibi daha uzak yerler, bu gezginlerin harcama g\u00fcc\u00fc artt\u0131k\u00e7a etkilerini de fark edecekler.” diyor. Bilin\u00e7li ve ara\u015ft\u0131rmac\u0131 bir seyahat\u00e7i kitlesi Ara\u015ft\u0131rma ayn\u0131 zamanda her iki seyahat\u00e7i tipinin de son derece bilin\u00e7li ve seyahat \u00f6ncesi derinlemesine ara\u015ft\u0131rma yapan bireylerden olu\u015faca\u011f\u0131na dikkat \u00e7ekiyor; “Sadece\u00a0rezervasyon\u00a0yapm\u0131yorlar; kararlar\u0131nda g\u00fcven ve g\u00fcvence\u00a0ar\u0131yorlar.”<\/p>","protected":false},"author":3,"featured_media":38441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3555,3206],"tags":[3604,3605,3606,3607,3608,3259,3558,3609,3561,3262,475,3600,3610,3563,3611,3311,3279],"class_list":["post-38440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-turizm-gundem","category-gundem","tag-e-turizmi","tag-eglence","tag-gezgin","tag-macera","tag-ozel-tatiller","tag-saglik-turizmi","tag-seyahat","tag-shuttle","tag-tatil","tag-tatil-paketleri","tag-transfer","tag-tur","tag-tur-operatoru","tag-turizm","tag-turizmin-gelecegi","tag-turkiye-turizm","tag-vip-transfer"],"yoast_head":"\n2040'a gelindi\u011finde turizmde neler olacak? - VZN GRUP<\/title>\n<meta name=\"description\" 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